Monday, June 21, 2010

Track: 05

"Music is what feelings sound like." - Unknown.

Fuse's Much Music Video Awards premiered live last night. Unfortunately, I didn't get to watch the whole show, turning off the TV at 10:30 because, after a long day of walking SPCA dogs that weighed twice as much as I do in the sun for three hours, I was exhausted. (Plus I had to get up early and do it all over again the next day.)

But I managed to sit through Miley Cyrus stiffly co-host, and parade around in a bikini-type top and short shorts that seemed painted-on with a random bandana around her head, and watch performances by Miley, Marianas Trench, and Adam Lambert. (I know I'm forgetting SOMEBODY...)

I also noticed Justin Bieber winning two awards; Best International Canadian Music Video, and Video of the Year. (I may be wrong about the categories - I was making myself a snack during this time :p ) And this is the question that stuck in my head as I watched Justin win his second award - How did this... /kid/ beat out someone like Drake?

Drake's good. He's not the best, but he is a helluva lot better than Justin is. So how did he lose?

And I as I watched a couple of more minutes I had my answer in the form of the little black bottomline displaying texts the stars sent from offstage and tweets or texts from fans themselves. The answer? Girls.

Isn't that always the answer? 99% of the time boys and men do /anything/, it's to impress the girl they're currently into. Male musicians like Justin Beiber target girls (usually aged 9-16) and try to lure them in by their cheezy, meaningless lyrics and their looks.

And the girls? They fall for it. Currently teens and pre-teens across the country are listening to Justin's songs (i.e - "Baby", "One Time", and "Eenie Meenie") and falling under the spell of "Bieber Fever".

And boy does it spread fast. I personally can't go past a magazine rack or surf through iTunes without a headline screaming about Justin's new single, new girlfriend, new /haircut/. And while I'm personally sick of it, I can just imagine how many girls pore through this stuff, searching for any and every piece of info on their beloved Justin. And they, in turn, post MORE stuff they find out.

The thing the personally irks me the most is that I don't think Justin deserves all the recognition. I mean really, what's he done? Spouted some words about love and got big-name rappers to sing with him. When I first saw him on a music video I seriously thought he just won a fan contest to sing with a star. Imagine my shock to find he actually was A) sixteen B) the song was /his/ C) had fans. But that's besides the point.

Bieber fans, if you're reading this, I would like to congratulate you. You've turned a nobody into a big-name star who will probably get a role in a Disney movie somewhere and get even more annoyingly famous, casting the lesser-known stars that are probably better than him but will sometimes never get the chance to show it even further in the dark.

For those of you who stubbornly cling to musicians like Drake and were more excited for Marianas Trench and Katy Perry (yes! I remembered!) then Justin and Miley, I applaud you and I will be forever grateful. And while I know that when Justin's gone, another floppy-haired, brown eyed kid while replace him, leading an entirely new fanbase, it comforts me to know that you'll still be there rocking out.

Peace* :)

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